Slingshot, Polaris' new three-wheeled on-road roadster, was unlike anything anyone had ever seen or experienced before. At launch, the goal was twofold: entice people with a sense for what the Slingshot experience was like; showcase it in ways as unique as the machine itself. 

The last piece [work in progress] showcases how we evolved after a year in market. The initially undefined Slingshot audience started to take shape. And it became clear the brand needed to shift messaging gears—putting more time to celebrating the fun and playful driving experience.

Role: Creative Director